“Steel Industry Feeling Stress as Automakers Turn to Aluminum”
A recent New York Times article, ”Steel Industry Feeling Stress as Automakers Turn to Aluminum,” looks at the impact of aluminum’s growth in the automotive on the steel industry.
Carmakers’ shift to aluminum has raised apprehension among steel makers, which have been fighting an increasingly uphill battle simply to maintain their business. Now, they are trying to respond, making lighter, stronger steel in a bid to retain one of their most important customers, the automakers.
“The traditional view has been steel or nothing else,” said Saikat Dey, chief executive of Severstal North America, the United States subsidiary of Russia’s Severstal Group, which now owns the Rouge steel operations. “I think we all need to accept the reality that we live in a mixed-material world.”
The introduction of the aluminum bodied 2015 Ford F-150 is a big turning point, explains the article, though it also acknowledges that there continue to be opportunities for steel, as they work to meet the needs for new high-strength steels that car companies require in addition to aluminum.
But all eyes will be on how well the F-150 is embraced and whether a pickup made out of aluminum will be rugged enough in the eyes of consumers. Ford sold 763,402 F-150 pickup trucks last year; it has not given a 2014 sales projection.
For Severstal, such competition from aluminum would have been hard to imagine, even 10 years ago. The River Rouge campus was the world’s first experiment in automotive integration, and it provided the roots of just-in-time manufacturing, said Robert Casey, the retired curator of transportation at the Henry Ford Museum in Dearborn. [...]
“If Ford makes this work,” [Casey] said, “you can see the rest of the industry following.”
An Alliance of Two Metals
Ford released a new video, “Aluminum + Steel = Efficiency + Strength,” which looks at how the company brought together high-strength, military-grade aluminum and high-strength steel to created a lean, tough truck.
The International Hard Anodizing Association (IHAA) is worldwide organization dedicated to the development and promotion of hardcoat anodizing. The IHAA 15th Technical Symposium will be held September 24-26, 2014 at the Sheraton Lincoln Harbor Hotel overlooking the New York City skyline.
The IHAA will feature presentations in the following five general topic areas:
- Research into the basis mechanisms and properties of hardcoat anodize and related processes.
- New and/or improved techniques and equipment for hard anodizing and related processes.
- New and/or unique product applications utilizing hardcoat anodize.
- Case studies of interesting problems involving hardcoating with troubleshooting and corrective actions.
- General topics of common interest to hardcoat anodizers, metal finishers, and manufacturing businesses.
For list of members and symposium updates, please visit the organization website at www.ihanodizing.com.
The Aluminum Extruders Council (AEC) posted an update on its ongoing work on the Chinese imports case, which looks to achieve and maintain the fair trade for aluminum extruders in the U.S. The announcement looks at the first annual Administrative Review, which came to an end in late 2013, as well as what can be expected from the second review that is now underway. The second review will look at three main areas — administrative reviews, scope requests, and continued lobbying efforts on Capitol Hill.
“There are 25 scope decisions awaiting decisions. Now that the first administrative review is complete, we expect to see a series of decisions from the DOC in the coming weeks and months. The first decision of note will concern unitized curtain wall. The AEC also continues to actively examine all avenues of possible circumvention of the orders. As the AEC develops credible evidence of circumvention, it will actively and aggressively pursue all possible violators.”
Furthermore, Aluminum Extrusion Fair Trade will be Addressed at AEC 2014 Annual Meeting: Robert DeFrancesco, Attorney at Law, Wiley Rein LLP, will be making a special presentation at the AEC’s 2014 Annual Meeting & Leadership Conference, March 18-20, which will be co-located with CRU’s Aluminum Trends Conference at the Biltmore Hotel located in Coral Gables, Florida. DeFrancesco’s presentation, entitled The Rise of State-Owned Entities and Their Effects on Metal Trade: A Case Study, the U.S. Countervailing Duty Case Against Aluminum Extrusions from China, will give attendees a rare inside look at trade issues confronting the metals industries.
“The aluminum extrusion case is one of the largest and most complex trade remedies cases to be litigated in recent memory. It is an ideal case study to examine the issues that confront the metals industry as it relates to trade relations and non-market and market economies alike,” said DeFrancesco. More about the presentation and the conference can be found here.
More in the News on Aluminum Extrusion Fair Trade
The Strength of Synergy and the Power of Innovation
The 9th Aluminium Two Thousand World Congress and the International Conference on Extrusion and Benchmark (ICEB) will be held together in Florence, Italy, at Palazzo Affari, Firenze Fiera, on May 12-16, 2015.
This special event is organized by Interall Srl (Aluminium Publications) and the University of Bologna together with TU Dortmund, and is promoted by important European Aluminium Associations and Industries. Major experts in aluminum technology and industry from all over the world have already confirmed their participation as speakers at this highly qualified event.
The next edition of the congress and ICEB will focus on:
- Extrusion technologies and their analysis by FEM simulation
- Special attention to application of nanotechnologies in the aluminum industry
- New light alloys and related applications presented by big names of the industry
- Special technologies for ecology and zero discharge
- Attention to key markets: the Gulf, Russia, Mexico, South Africa, African Countries, and emerging countries
During the 4th day of the congress a special Finishing Workshop will be held, as well as software house courses applied to aluminum industry. The event will also feature technical visits and an attractive social program with a gala dinner, classic and jazz music concerts, final tour for all delegates, daily tours for accompanying persons, and special events.
Call for Papers
Over the course of three days, four parallel sessions will ensure that all subjects will be covered in detail. Companies and persons can take advantage of this important event to give information on their contribution to the growth of the aluminum industry by sharing their research and experience.
Potential speakers are invited to submit a title (with list of the authors) for a proposed presentation before May 31, 2014.
An abstract (maximum 1 page, following the template available on websites) should be submitted to firstname.lastname@example.org before June 30, 2014.
Prominently displayed in Times Square, Match-Maker is a unique art installation designed to connect perfect strangers, using interwoven aluminum periscopes that highlight the 12 astrological signs. Each periscope offers a potential match for visitors looking through the webbed installation at their cosmically-aligned prospects. Match-Maker, designed by architect Bryan Young, was selected by the Times Square Alliance and the Van Alen Institute as the featured design for this year’s Valentine’s Day heart.
“Van Alen Institute has a remarkable reputation of advancing innovation in architecture and design,” said Tim Tompkins, President of the Times Square Alliance (source). “Fifteen years ago, they ran the international juried competition that found us the now iconic design of the Red Steps of Duffy Square. This year, they found Young Projects’ “Match-Maker” installation, which will entice visitors to find love in the Crossroads of the World.”
Trojan Powder Coating partnered with Young Projects (of which Young is a principle) to bring the award-winning art concept to life. The company worked with manufacturer Kammetal to provide custom powder coating in various rich shades of merlot, cherry red, coral, and light pink for the aluminum periscopes. The shiny bright hues produce a dramatic effect to the structure, and the sleek periscopes of the installation convey a modern, fresh aesthetic for art lovers — and romantic hopefuls — this Valentine’s Day.
Match-Maker will be on display in Father Duffy Square in Times Square until March 11, 2014.
Aluminum: The Game Changer!
The Aluminium Association of Canada (AAC) and its members — Alcoa, Aluminerie Alouette, and Rio Tinto Alcan — are proud to invite delegates to attend the second part of the Canadian International Aluminium Conference (CIAC), to be held in Montreal, Canada, at the Centre Mont-Royal on June 2-4, 2014.
CIAC 2014 will gather 200 international experts and world-class speakers to debate new perspectives on aluminum, as well as its future. At a time when our industry is experiencing challenges and transformation, the conference will look at the importance of aluminum’s lifecycle and will cover topics such as innovation and best practices, sustainable cities and building design, ground transportation, public transportation, aerospace, market dynamics, recycling, additive manufacturing, as well as aluminum’s potential applications, from the present to 2020. The CIAC will also look at the Canada-Europe free-trade agreement and how it will affect the aluminum industry.
Speakers and special guests include:
- Timothy R. Armstrong, vp – Research and Product Commercialization, Carpenter Technology Corporation
- Chris Bayliss, deputy secretary, General International Aluminium Institute
- Ayrton Filleti, technical director and emeritus president, Abal (Brazilian Aluminum Association) and intelectus aluminum consultant, Environmental Services, São Paulo Area, Brazil
- Mathieu Brochu, associate professor, Department of Mining and Materials Engineering, McGill University
- Jean-François Julien, associate architect, Cardin Ramirez Julien
- Larry Moore, assistant vp and principal engineer of Mining and Metallurgy, FM Global and Chief Engineers Group, Executive Offices, Johnston RI USA
- Pierre Ducharme, president, Marcon
In addition to conferences, workshops, and enlightening debates, attendees will benefit from international networking and business development opportunities as well as training and educational sessions. The 2014 CIAC is supported by over 20 international partners, 30 Canadian partners that include the provincial and federal governments and, over 50 sponsors.
The CIAC 2014 takes place in June in the days leading up to the Montreal F1 Grand Prix. The organizing committee has put together different group rates, as well as special packages for those who wish to extend their stay and attend the Grand Prix. This is a not-to-be-missed event, at the crossroads of exciting challenges, major transformation, and a brighter future.